Google’s anticompetitive behavior
Price comparison service today known as Google Shopping (since 2013) was launched in 2004, offering consumers the possibility of comparing prices of products listed online.
In 2017 the European Commission recognized Google’s abuse of its dominant position on the EU online market by essentially promoting its own price comparison services in their general results pages, thus damaging the competing individual websites that were providing the same type of solution.
As a result of this practice, the traffic to alternative online price comparison tools has decreased in some jurisdictions by up to 90 %. The moment when violation of competition law occurred depends on the country.
€2.4 Billion is the fine Google and Alphabet were ordered to pay for violating the competition law.
The European Commission subsequently decided that Google is obliged to treat individual price comparison tools in the same manner as it treats its own product. As of September 2017, Google enabled alternative price comparison sites to bid for relevant space within the website interface, however this didn’t improve the situation to a sufficient level.
In February 2020, Google and Alphabet appealed the EC decision to the European Union’s General Court. Now Google is pursuing another appeal to the Court of Justice of the European Union.
Several companies have already filed their claim against Google with damages ranging from tens of millions to a couple of billion euros. The most notable ones are Foundem, Shopalike, Twenga, Idealo & PriceRunner.
Course of cooperation
Initial meeting where we discuss the case specifics and introduce you to our team of experts.
Signing a no-win-no-fee contract.
Our experts analyze your data and prepare the case for submission while staying closely in touch, informing you and listening to you throughout the whole process.
Strategic partnership with LitFin provides the following benefits:
Team of experts
Team of professional lawyers from the Netherlands who have years of experience in the field of competition law and are recognized by reputable legal reviews like Chambers Global, Global Competition Review and Legal 500.
These are some of the cases related to the competition law that they have worked on:
- Representing main defendant Samsung in an EUR 2 billion antitrust damages litigation from Turkish and Brazilian corporates against Samsung, Phillips, LG and Technicolor related to alleged cartel arrangements with regard to cathode ray tubes.
- Representing third-party defendant US airline Polar Air in an EUR 300 million antitrust damages litigation related to alleged cartel arrangements in the air cargo industry.
Their team is led by Ruben Elkerbout & Simon Boersen.
Shivaun & Adam Raff
Co-founders of Foundem, the technology company whose complaint triggered the EC’s investigation into Google. Actively involved throughout the investigation, including intervening in Google’s appeal of the Decision to the General Court.
With an unequaled understanding of the technical details underpinning this complex case, they have remained the most prominent voice speaking out against Google’s anti-competitive practices, and have been featured in Wired, the New York Times, the Wall Street Journal, Die Welt, and many other reputable media outlets.
The outcome of this case is going to determine the future of competition, innovation and consumer choice across the internet. That is worth fighting for.